Magento es una plataforma de Comercio Electrónico que combina la flexibilidad de las tecnologías de Código Abierto con las funcionalidades más demandadas en el mercado para proporcionar un control completo sobre las operaciones relativas a un negocio.
Sus principales características se pueden sintetizar en:
Versatilidad y Libertad. Control sobre todos los aspectos de una tienda, desde el "merchandising" hasta promociones.
Atraer y Convertir = Crecimiento. Las capacidades de Magento para SEO y la experiencia de usuario atraen y convierten más clientes de cara al crecimiento del negocio.
Expansión de mercado. Permite conseguir más clientes a través de la creación de micro-sitios usando la funcionalidad "multi-tienda".
Bajo coste de propiedad. Disponibilidad de servicios de soporte comerciales a precios competitivos en el mercado.
Frontpage de una tienda:
Soporte Multi-idioma:
Listado de productos y bloques promocionales:
Carro de la compra:
Panel de Administración:
Configuración de tienda:
A continuación citamos textualmente el resumen de funcionalidades de Magento:
Site Management
Control multiple websites and stores from one Administration Panel with ability to share as much or as little information as needed
Multi-Lingual
Support for localization
Support for multiple currencies
Administration Permission System Roles and Users
Web Services API for easy integration between Magento and any third-party application
Flexible tax rate management with support for US and International markets
Flexible Coupons (pricing rules) with ability to restrict to stores, customer groups, time period, products, and categories. For example: Percent Discount | Fixed Amount Discount | Free Shipping | Buy x, get y free. | Buy x, get y with percent or fixed amount discount | Buy x, get free shipping on order | Buy x, get percent discount | Buy x, get fixed amount discount.
Catalog Promotional Pricing by percentage or fixed amount with ability to restrict to stores, categories, products
Free Shipping Option
Multi-Tier Pricing for quantity discounts
Bundled Products
Customer Group-specific pricing and group-specific tier pricing
Landing Page Tool for Campaigns
Search Engine Friendly URL's
URL Rewrites
Recently Viewed Products
Recently Compared Items
New Items Promotional Tool
Up-sells in Shopping Cart
Cross-sells on product pages
Send to a Friend for all visitors, or registered users only
Send Wishlist to a Friend by Email or RSS
RSS Feeds for New Products, New Specials and New Tags
Auto-generated Site Map
Google Site Map
Polls
Newsletter Management
International Support
Multi-Lingual
Support for Multiple Currencies
Tax rate support
Localization
Configurable List of Allowed Countries for:
Site Registration
Shipping Destination Addresses with ability to specify per shipping method
Billing Addresses with ability to specify per payment method
Search Engine Optimization
100% Search Engine Friendly
Google Site Map
URL Rewrites give full control of URL's
Meta-information for products and categories
Auto-generated Site Map for display on site
Auto-Generated Popular Search Terms Page
Checkout
One-Page Checkout
SSL security support for orders on both front-end and back-end
Shipping to multiple addresses in one order
Checkout without account/Guest Checkout
Shopping Cart with tax and shipping estimates
Checkout with account to use address book
Option to create account at beginning of checkout
Accept gift messages per order and per item
Saved Shopping Carts with configurable expiration time
Shipping
Integrated for real-time shipping rates from:
UPS, UPS XML (account rates), FedEx (account rates), USPS and DHL
Shipping to multiple addresses in one order
On-site order tracking from customer accounts
Multiple shipments per order
Ability to specify allowed destination countries per method
Flat rate shipping per order
Flat rate shipping per item
Free Shipping
Table rates for weight and destination
Table rates for product sub-totals and destination
Table rates for number of items and destination
Payment
Configurable to authorize and charge, or authorize only and charge on creation of invoices
Integrated with multiple PayPal gateways:
Website Payments Standard, Website Payments Pro (Express and Direct), Website Payments Pro UK (Express and Direct), and PayPal PayFlow Pro
Integrated with Authorize.net
Integrated with Google Checkout (Level 2)
Saved Credit Card method for offline payments
Accept Checks/Money Orders
Accept Purchase Orders
Payment Extensions Available through Magento Connect:
View, edit, create and fulfill orders from admin panel.
Create one or multiple invoices, shipments and credit memos per order to allow for split fulfillment
Print invoices and packing slips
Call Center (phone) order creation
Includes ability to create new customer, or select existing customer and view shopping cart, wishlist, last ordered items, and compared products list, as well as select addresses, give discounts and assign custom prices
Create re-orders for customers from administration panel.
Email Notifications of Orders
RSS feed of New Orders
Customer Service
Contact Us form
Feature-rich Customer Accounts
Order History with Status Updates
Order Tracking from Account
Forgot Password Email from front-end and administration panel
Order and Account Update Emails
Customizable Order Emails
Create and Edit Orders from the Admin Panel
Customer Accounts
Order status and history
Re-orders from account
Recently ordered items
Address Book with unlimited addresses
Default Billing and Shipping addresses
Wishlist with ability to add comments
Email or Send RSS feed of Wishlist
Newsletter Subscription management
Product Reviews submitted
Product Tags submitted
Account Dashboard for overview of: recent orders, personal information, newsletter subscription status, primary billing address, primary shipping address, shopping cart, wishlist, recently ordered items, recently reviews and recent tags
Catalog Management
Inventory Management with Backordered items, Minimum and Maximum quantities
Batch Import and Export of catalog
Batch Updates to products in admin panel
Simple, Configurable (e.g. size, color, etc.), Bundled and Grouped Products
Virtual Products
Customer Personalized Products - upload text for embroidery, monogramming, etc.
Tax Rates per location, customer group and product type
Attribute Sets for quick product creation of different item types
Create Store-specific attributes on the fly
Media Manager with automatic image resizing and watermarking
Advanced Pricing Rules and support for Special Prices (see marketing tools)
Search Results rewrites and redirects
Approve, Edit and Delete Product Tags
Approve, Edit and Delete Product Reviews
RSS feed for Low Inventory Alerts
Catalog Browsing
Layered / Faceted Navigation for filtering of products
Static Block tool to create category landing pages
Ability to assign designs on category and product level (unique design per product/category)
Configurable search with auto-suggested terms
Recently viewed products
Product comparisons
Recently compared products
Cross-sells, Up-sells and Related Items
Popular Search Terms Cloud
Filter by Product Tags
Product Reviews
Product listing in grid or list format
Breadcrumbs
Product Browsing
Multiple Images Per Product
Product Image Zoom-in Capability
Product Reviews
Related Products
Stock Availability
Multi-Tier Pricing Upsell
Product Option Selection
Grouped Products View
Add to Wishlist
Send to a Friend with Email
Analytics and Reporting
Integrated with Google Analytics
Admin Dashboard for Report Overview
Sales Report
RSS feed for New Orders
Tax Report
Abandoned Shopping Cart Report
Best Viewed Products Report
Best Purchased Products Report
Low Stock Report
Search Terms Report
Product Reviews Report
RSS feed for New Reviews
Tags Report
RSS feed for New Tags
Coupon Usage Report
Total Sales Invoiced
Total Sales Refunded
Best Customers Report by Total and Number of Orders
